Jamie Oliver: Junk Food Be Cursed!

By JULIETTE ROSSANT Don't you bore Jamie Oliver with a soft stance on issues that touch his heart! He hates junk food with such a passion that recently he called some British parents "tossers" for feeding their kids junk food. If you don't know the term, you can get a sense for just how strong a curse it is by the news coverage Jamie got for it: check out such diverse rags as The Guardian, The Manchester Evening News, and Yorkshire Today. More conservative newspapers, led the The Times of London invited readers to "a good grilling." Belfast Telegraph restrained itself to a terse summary: The television chef Jamie Oliver has fiercely criticised parents who feed their children "junk", describing some youngsters' diets as a crime. He said 70 per cent of packed lunches given to schoolchildren were "disgraceful" and he would like to see them banned." Ah, but do Jamie's curses stop there?... The British press would have you think not. Jamie's backer Sainsbury is thriving, but junk-food producing companies are not, they say. The self same, staid and true Times noted last month a "Jamie Oliver effect on frozen food companies, citing in particular Unilever's sell-off of its Birds Eye brand (see press releasee). The city of Manchester keeps its terrifed eyes on Jamie, after "the curse of Jamie Oliver" hit Northern Foods (see article). Bristol meat producer is supposed to have felt the curse earlier last month, according to The Guardian. Previous articles: Jamie Oliver Betters British School Food FOOD PIX: Jamie Oliver Fat Suit Nora Sands: Nora's Dinners Jamie Oliver Signs Sainsbury's Jamie Oliver New Year: School Lunch Jamie Oliver on Vodafone Live! Jamie Oliver: Real Guts Fat Lady Sings Jamie Oliver Jamie Oliver: School Lunch July 4: East Meets West Wall Street Journal: Beef over Chef Sponsorship? Amazon UK's Steamy Xmas Chefs [Chefs & Charity - complete] [Chefs & Politics - complete] Technorati Tags: superchefblog, Juliette Rossant, super chef, celebrities, chefs, food, restaurants, cooking, branding, cuisine, blogging, food blogging --> back to superchefblog