|By JULIETTE ROSSANT |
Just as there are dynasties in Politics (the Bushes, the Kennedys and the Adamses) and Film (too many to name), there are Chef dynasties such as le Familie Troisgros and Roux. America has some home-grown chefs kids in the Next Generation just coming into their own, such as the sons of super chef Bradley Ogden.
Now, television cooks are on the rise, starting with the sons of Food Network star Paula Deen -- complete with their own new cooking show on mama's own TV channel: Jamie Deen and Bobby Deen.
The family lore is already part of American TV food legend. Paula's food empire started on the family's last $200. She made sandwiches, and the boys delivered them. Way back in those days, young Jamie was just finishing up junior college, and brother Bobby was finishing high school. Neither went to culinary or business school. Eventually, Paula took charge of two restaurants -- The Lady & Sons (co-owned with her boys) and Uncle Bubba's Oyster House (co-owned with her brother), as well as writer of a handful of cookbooks (one of them co-written with her sons), and most importantly, star of Paula's Home Cooking in which her two sons make frequent appearances (often ribbed by their mother).
It's only logical at this point for Paula's boys to follow her into TV. Their show, Road Tasted premieres on the Food Network this coming Tuesday, July 11. Following a growing trend in culinary tourism, Bobbie and Jamie will crisscross the nation, interviewing small food producers specifically because not only are their ware excellent but available online for you to order after watching the show.
In an exclusive interview, Jamie Deen told Superchefblog that eight years ago their first restaurant was featured the Food Network's Food Finds:
That was a shot in the arm for our business. Our phone rang off the hook. We have been so fortunate to have Mom on TV. We are excited to visit small business owners because that 7-8 minutes can really help. The show is going to be funny, light, and the food is just beautiful. The people are neat and hard-working. The main thing is it's a positive project: we are so excited to help other small business.Last week, the Deen boys were on location, filming one of the last segments in Portland, Maine, which included Maine Lobster Direct, Morse's Sauerkraut, and Wicked Whoopie Pies.
Jamie is married and expecting a first child, a son, in September. Younger brother Bobbie is still single. Together, they run the Lady & Sons together. Jamie says that they don't watch many programs on the Food Network and have not seen other Foodie duos like Mary Sue Milliken and Susan Feniger (both profiled in Super Chef), whose first series Too Hot Tamales was followed by a second, early Food Network road show, Tamales World Tour. Paula does not appear on their show, at least not in this first season of 13 episodes. In fact, Jamie told Superchefblog, that they have been so busy that they haven't seen their mama all summer. Meanwhile, Paula has her own magazine, Cooking with Paula Deen, and is filming another Food Network program of her own.
What is the boys' allure? Jamie told Superchefblog:
We are frequent guest on Mom's show. People enjoy that we are a real family, we are a normal family, we are cuut from the same cloth. Our talent is that we are natural being ourselves...there was room for a project, we shot a pilot and the Food Network liked it.Jamie insists that they do not want to expand beyond the one restaurant they own with Paula:
No way in the world are we going to use this to open more restaurants, or be in Hollywood Squares. I just want my son and my beautiful wife. We want to be the best restaurant all the time. I want the service to be great. I don't want a restaurant that is just OK. We have a 401k for our employees, sell out lunch and dinner every day, and have more than we can ask for. There are 15 key employees, and I am proud that we can retire those people who have sacrificed for us.However, Jamie and Bobby will write a cookbook companion to this television show with regional American recipes, to be published by Meredith.
Will that be all for la Familie Deen?
Knoxville News Sentinel
Back Channel Media
Paula Deen & Friends
[Cookbook Reviews - complete]
[Food Television - complete]
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