Top Chef: Taste of the Nation

By JULIETTE ROSSANT Share Our Strength (SOS) has announced an advertising deal with Bravo's Top Chef. SOS told Superchefblog this morning that their new partnership is based on mutual online promotion, with additional Top Chef marketing at select Taste of the Nation events through the show's finale, which runs from May 17 to May 24. The ad on Top Chef (above) is hyperlinked to a web page for locating Taste of the Nation events and purchasing tickets. The ad on SOS is hyperlinked to the "About" page on Top Chef, which includes further advertisements from show sponsors Sears and Glad as well as a special offer from Food & Wine. (SOS reminds that Taste of the Nation is the largest culinary benefit supporting the fight to end childhood hunger, held every spring and summer in the US and Canada.) Previous articles: Top Chef: Tom Colicchio SOS's Bill Shore: Top Leader SOS: Katrina Benefit SOS: Baking from the Heart [Food Television - complete] [Chefs & Charity - complete] Technorati Tags: superchefblog, Juliette Rossant, super chef, celebrities, chefs, food, restaurants, cooking, branding, cuisine, blogging, food blogging --> back to superchefblog